What if you’re moving your first steps into the world of persuasion and marketing?
Where to start?
To answer these questions and others on copywriting I thought to share with you this list that indicates step by step what to look for, what to collect and how you collect information.
In short, the basic tool of a copywriter who wants to write promotional letters for customers is organizing the collection of all the important information to know and promote a product or service, your or your customers.
Starting from the basic moves of a marketing plan, which I talk about in this article, I now step to more specific aspects.
The following is a practical three-part guide. It will help you organize time and without complications. It is a general guide that you can take as it is and reuse it right away for your business.
Are you ready to take notes?
1 What is it? Here you need to know which product or service to promote
2 What is the use? What does the product do, what problem does it solve? What is the original look?
3 How is it made? What are the characteristics of the product? Here you have to collect data on the product, as it is, concrete data of statistical type, particular elements concerning it, concrete facts
4 Benefits. What does it do for potential customers? In what helps them, facilitates them, saves time, money etc?
5 USP – Unique Selling Proposition. What is in the product or service again, unique, different or that it proposes in an original way?
6 Study the competition. Are there similar offers? How are they? What price do they have?
7 Place the product. What is the original aspect that makes the product or service unique compared to those already existing?
8 Brand identity. If you have to promote a company you have to know the history, who founded it, merit points etc.
9 The price. How much will the product or service cost?
10 A free sample, a trial period, a chapter and more. Here you have to decide how you can give a taste to the potential customer, how to make sure that it has a first little experience of what it will mean to use the product or service once made the purchase?
As I promised, I reported a completely practical list, to follow step by step.
Start building your information baggage from these first steps.
It is a real map, the rest, the other pars will be published in the coming days – a practical guide in 30 steps.